Occidental Petroleum (OXY) is rated a hold. Read here for an analysis of its margins, asset base, and upcoming divestiture.

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

There’s something about holiday shopping that transforms perfectly reasonable humans into territorial cart warriors ready to ...

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer partnerships, and engaging content.

Harvest is wrapping up and farmers again have time to focus on marketing. Make time to brush up on grain marketing and be mindful of marketing not only the crop you just harvested, but also your ...

What if creating professional, branded marketing content for your business was as simple as clicking a button? With the unveiling of Pomelli, Google DeepMind’s latest innovation, that vision is closer ...

Most webinars about “planning” will hand you another template. Another funnel. Another marketing acronym. This is not the webinar Josh Baez of NetLine will be offering during the 12th Annual Strategy ...

Warren Buffett famously said, “Investing is simple, but not easy.” And unsurprisingly, he's spot on—while investing is just a math problem, it’s not one most people are equipped to solve. Take the ...

For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, they are no longer enough. The pressure on modern marketers to prove ROI, ...