After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...
From Duolingo killing its mascot to Ikea opening a store on Oxford Street, here are the marketing moments of the year chosen ...
Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...
New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...
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