Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search ...

Microsoft is testing moving the ad labels in the Bing Search results from the left side of the ad to the right side of the ad. I am not sure which makes it harder to see the label or not but I assume ...

OpenAI and its investor Microsoft Corp. were sued over a Connecticut murder-suicide in the latest case to blame the popular ...

Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.

Microsoft faces intensifying competition from Alphabet/Google, as both companies' AI and cloud strategies increasingly ...

French antitrust watchdog on Thursday dismissed a complaint filed against Microsoft by local search engine Qwant which ...

Search engines are a great way to find information, but these technologies are also helping criminals access your personal ...

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Microsoft shows strong growth in cloud, AI, enterprise software with solid Q1 results, reasonable valuation and dividend ...

MSFT's soaring AI infrastructure spend, up 74% to $34.9B, raises fresh questions over how long the company can maintain its ...