The NBA and Nike will host the third edition of the Elite Youth Basketball League Scholastic Showcase in Las Vegas as part of ...
LeBron debuts a fresh Nike colorway during the NBA Cup. If there’s one guarantee in this tournament, it’s that LeBron James ...
The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...
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Nike Is Returning to Its Roots in College Sports
Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...
Brunson and Nike officially released his first retail player edition shoe, the Kobe 6 PE “Statue of Liberty,” on Thursday. He ...
Michael Jordan's autographed, game-worn Nike Air Ships sold for $698,500 at a Sotheby's auction on Thursday. The white and red sneakers are from the 1984-85 season, Jordan's rookie campaign.
Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...
NCAA vice president JoAn Scott is part of IndyStar's project "Only woman in the room:" How Indy became top city in nation for ...
With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future.
Rodman’s wildest Nike sneaker returns to the spotlight with bold ’90s energy, odd design, and undeniable cult-classic status.
Today, JOOPITER proudly debuted the singular game-worn pair of Nike Kobe 6 "Grinch" sneakers Bryant wore on Christmas Day ...
The “Out For Redemption” iteration forms a crucial piece of the 23-shoe narrative, celebrating the milestones that shaped ...
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