The NBA and Nike will host the third edition of the Elite Youth Basketball League Scholastic Showcase in Las Vegas as part of ...

LeBron debuts a fresh Nike colorway during the NBA Cup. If there’s one guarantee in this tournament, it’s that LeBron James ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

Brunson and Nike officially released his first retail player edition shoe, the Kobe 6 PE “Statue of Liberty,” on Thursday. He ...

Michael Jordan's autographed, game-worn Nike Air Ships sold for $698,500 at a Sotheby's auction on Thursday. The white and red sneakers are from the 1984-85 season, Jordan's rookie campaign.

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Today, JOOPITER proudly debuted the singular game-worn pair of Nike Kobe 6 "Grinch" sneakers Bryant wore on Christmas Day ...

NCAA vice president JoAn Scott is part of IndyStar's project "Only woman in the room:" How Indy became top city in nation for ...

Rodman’s wildest Nike sneaker returns to the spotlight with bold ’90s energy, odd design, and undeniable cult-classic status.

Elite freshman classes can come together a few different ways: volume of signees, positional fit, roster needs and projected ...

Three NBA titans, Michael Jordan, Magic Johnson, and LeBron James, have not only dominated the court but also built immense business empires, joining ...