If you ask most small business owners or managers what their budget is they blanch on the spot, start to stammer and/or pull out their “smartphone.” Most have no real budgets of any kind, don’t know ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public awareness ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...

Opinions expressed by Entrepreneur contributors are their own. It’s surprising how many entrepreneurs launching a business do so (or plan to) without a well-thought out marketing plan. Earlier this ...

COOS BAY — In four short hours, you can gain a basic knowledge of strategic marketing and marketing plan creation. Southwestern Oregon Community College’s Small Business Development Center will offer ...

10-11:45 a.m.: Applying the 4 P's to your B: Creating a Book Marketing Plan with Jodie Toohey In this workshop, participants will learn how to create a basic marketing plan so they can take focused ...