Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...
The guide from Northeastern urges stations to hire a digital content creator to spearhead digital strategy and coach their peers on how to bring their reporting to audiences online.
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
One of my favorite Nieman Lab predictions in recent years came from Nik Usher, associate professor of communication studies at the University of San Diego. The prediction, “The future-of-journalism ...