Think of a distribution channel as one slice of the overall marketing pie. It is how a company gets its products or services to the consumers. A channel acts as an important part of your small ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...