Strategic marketing planning comes first when you're creating your marketing plan. It deals with the direction of your business growth in relation to your competition and the brand image necessary to ...

A small-business owner and his team prepare a strategic marketing plan on an annual basis. The plan describes the actions they intend to take to accomplish the company's goals, such as increased ...

A solid marketing plan can help you meet your goals and grow your business. In fact, CoSchedule’s 2022 Trend Report on Marketing Strategy revealed that marketers who have a clear, organized process ...

Companies that view marketing as an expense as opposed to an investment run the risk of missing out on the opportunity to grow their business, build customer loyalty and strengthen key business ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Marketing, in its highest form, is a key driver of the economy. But when companies introduce a game-changing product or service, it’s what happens behind the scenes that truly generates a lasting ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

Strategic planning done right aligns your service offerings, facilities and operational goals with the current and future needs of the older adults you serve.

Business strategy used to follow a 3 to 5 year cycle. But that kind of time frame won't work in times of constant flux. One of the classes I most looked forward to when working towards my MBA was a ...