A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

A well-crafted corporate purpose statement is impactful on two fronts: It articulates your organization’s mission and aspirations to external stakeholders and sends a signal to your employees about ...

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

A statement of purpose is an integral component of your small business's overall strategic operation plan. This document contains your company's core philosophy and values, from which you measure the ...

Your purpose is at risk of being pointless if you don’t use a single overarching purpose, ensure stakeholders buy into it, and implement strategies for operationalizing it. “Purpose” is trending. In ...

What is your company’s purpose? Is it strictly profit, or is there more? Some companies say their purpose is focused on the environment, feeding the poor or some other important cause. I think the ...

Many companies feature their mission statement—their corporate vision—on their websites. But these don’t often articulate an organization’s greater “why.” And that “why” can be a massive unlock to ...

Are corporations sociopathic or socially purposeful? Just over 15 years ago, the film, The Corporation, decried the pathological nature of corporate life. Its argument channeled worldwide concerns ...

I recently came across a press release touting a company’s brand purpose statement, which promises that its products will raise the quality of life for all people, all over the world. The idea that ...

A study published last year in Psychological Science suggests that having a sense of purpose can literally add years to your life. This raises an interesting question: if employees feel that their ...

A limited liability company, or LLC, resembles a regular partnership, but each of the partners has full protection from personal liability for the actions or debts of the partnership. The owners, also ...

Like many of my colleagues, I found myself looking for something—anything—for inspiration in the fall of 2020. I had successfully pivoted my courses in the previous spring semester and become ...