Today, the National Football League announced plans for the Saweetie Super Bowl Concert Presented by Intuit on Roblox. Starring Warner Records hip-hop artist Saweetie, the free virtual concert will be ...

The National Football League is expanding its reach in the metaverse through a new partnership with popular video game platform Roblox Corp (NYSE:RBLX). The announcement comes just days before Super ...

The league launched an interactive game with a virtual hangout, where fans can take part in activities tied to events, such as the Super Bowl. Zach began writing for CNET in November, 2021 after ...

Media analyst and research editor Audrey Schomer spoke with a cluster of brand meisters at the Variety Entertainment Summit at CES in January, tackling the strategies behind attracting fans to ...