The NBA and Nike will host the third edition of the Elite Youth Basketball League Scholastic Showcase in Las Vegas as part of ...

LeBron debuts a fresh Nike colorway during the NBA Cup. If there’s one guarantee in this tournament, it’s that LeBron James ...

EYBL Scholastic Showcase games on Dec. 8-9 will be open to NBA team front-office personnel for player evaluation purposes. Official release NEW YORK — The National Basketball Association (NBA) and ...

Nike and the NBA announced on Monday an extension of their existing partnership that will make Nike the exclusive provider of on-court uniforms for the NBA, WNBA, and NBA G League through 2037. “Nike ...

Nike is adding another sneaker to its acclaimed G.T. basketball shoe series. As part of its NBA All-Star Weekend festivities, Nike hosted its Future Game experience in Oakland. During the game, AJ ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Los Angeles Lakers legend Kobe Bryant's autographed, game-worn Nike Kobe 6 "Grinch" basketball shoes have hit the auction ...

After months of leaks and individual releases, Nike and the NBA officially unveiled all of their City Edition jerseys for the 2023-24 season on Thursday. The announcement comes one day before the ...

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

Michael Jordan's autographed, game-worn Nike Air Ships sold for $698,500 at a Sotheby's auction on Thursday. The white and red sneakers are from the 1984-85 season, Jordan's rookie campaign.