A marketing degree trains students in consumer behavior, market research, and competitive analysis. Many graduates pursue careers as market research analysts, a highly in-demand career path. But what ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Get experience in integrated marketing communication, new product development, consumer behavior and culture, and sales technology with a Bachelor of Science in Marketing at Michigan Tech. Our ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

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Whether you’re interested in business, retail, marketing, sales or starting your own enterprise, a degree in marketing management can help you get started. “I tell prospective students that it opens a ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...

This article is part of a series about marketing education. Read more, including our latest article on whether marketing degrees make it easier to survive in an ...

Management majors are prepared for careers in either general management (or in the specialization of human resource management) or entrepreneurship based on concentration choice in General Management ...