As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of ...

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

Companies that treat private labels as evolving, customer-centric brands rather than static low-cost alternatives will unlock ...

Learn the multi-speed approach that strengthens entity identity, builds algorithmic confidence, and boosts visibility in AI-powered results.

Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop ...

A New Era in Digital Solutions Sheridan, United States – December 3, 2025 / Kineteck Solutions / Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution.

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

The most valuable asset that consumer brands have is their brand identity. Those that get it right - as Apple did with Airpods and Google did with search - can redefine the market and make their brand ...

Many brands and businesses try a scattershot approach at social media. They try to be everywhere. They spread their efforts too thin. They also apply a one-size-fits-all approach. Whether it's ...

Being a multi-billion-dollar industry, iGaming grows exponentially as there are plenty of businesses ready to take their ...