As someone who worked in marketing before, I am well aware of the painful process behind a brilliant ad. From ideation to ...

Mad Men almost managed to convince the world that marketing was made by clever folks in swanky offices, discussing and debating the ins and outs of human wants and needs. Certainly, sometimes that is ...

I ran an ad, but it didn't sell.'I have been receiving this consultation very frequently lately. Whether it's digital or in ...

As the grades from Ad Age,USA Today, and Yahoo suggest, there’s no clear consensus on a Super Bowl ad “winner” this year. The only agreement is that most ads relied on a few fail-safe tactics: Be ...