Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website ...

Google has published a new help document named About Video ads across Google surfaces. As you know, Google announced new video ad formats at Google Marketing Live and we've seen Google testing video ...

Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Google has spent the past few weeks promoting generative AI tools that can summarize search results for users, help them draft essays, and swap out overcast skies for sunshine in otherwise perfect ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Starting in November, Google will require political advertisements to prominently disclose when they feature synthetic content — such as images generated by artificial intelligence — the tech giant ...